Contrary to what many believe, Millennials aren't an elusive group. In fact, we're pretty simple: we just have different values than the most recent generations before us. Our priorities have shifted. Mass media and technology have shaped who we are.
Some argue that Millennials have driven the changes in marketing but that can't be true as we merely adapted to the changes we saw growing up. In other words, Millennials aren't the diagnosis, we're the symptom.
I've worked with several companies to help them reach Millennial consumers, and it isn't as difficult as it seems once you know who your audience is. Want more information? Give me a call. I look forward to helping you reach younger demographics.
Tags: Public Relations