Millennials spend less money on clothing and accessories than previous generations. I won't belabor the statistics, and am too lazy to dig up sources, but it really is true. (Do you believe me?) Regardless of socioeconomic background, there's kind of a competition amongst many of us Gen-Y-ers to see who can spend the least money on our wardrobes. We young ladies pride ourselves on being women of substance and don't fall for the same marketing tactics previous generations did (unless you want to discuss wine) and it looks like Louis Vuitton took notice: The Masters Collection debut—a collaboration with artist Jeff Koons—is about as woman-of-substance as it gets in the world of luxury handbags.
For those of you who have been sleeping under a rock for the last twenty years, Jeff Koons is kind of a big deal. The artist is best known for quirky pop culture representations, namely, colossal balloon animal sculptures made of stainless steel with mirror finished surfaces.
I like this collection because of the marketing and not in spite of it. While it isn't really my thang to schlep my credit cards and car keys around in paintings by the old masters, it is a fun twist in the fashion world that begets a special kind of curious inspiration. And the marketing video's about as cool as it gets.